Mobile devices are the ultimate necessity to consumers around the world. Mobile investment is critical for brands seeking to devlop personal and engaging relationships with consumers.

The Mobile Marketing Strategies Summit (MMSS) showcases innovative mobile marketers discussing progressive topics - targeted advertising, interactive billboards, emerging voice technologies - all focused on harnessing the power of mobile as a marketing and engagement tool.


CONFERENCE THEMES INCLUDE:

  • The Mobile Innovation Cycle
  • Mobile Creative
  • Cross Screen Experience
  • Engagement and Content

Who Should Attend

This summit is designed for the emerging group of professionals with marketing, e-commerce, multichannel, product development and technology backgrounds and that are leading their organizations’ mobile efforts.

I am walking away equipped with best practices, new ideas, and a bigger network of passionate mobile marketers.

- Sheila Collins, Senior Manager of Digital Commerce at American Express

Save $200
by registering before Mar. 13th
Questions? Call 888.409.4418

Featured Speakers

Learn and Engage with Industry Leaders:
Vaughan Smith
Shree Dandekar
Chad Bailey
Jaimy Szymanski
Morgan Hallmon
Shay Miles
Jonathan Renteria
Jennifer Bordner
Jason Woodmansee
Jonathan Kromrey
Tracy Lee
Parag Vaish
Lisa Heirtzler
Frank Lipari
Nigel Evan Dennis
Shuli Lowy
Piper Lemons
Mark Rose
David Torres
Geoffrey McCleary
Anthony Vitalone
David Giannetto

Paul Friedland
Curt Odar
Avantika Prabhakara

Mobile marketing is a hot and complex topic. This event provided insight into how the Mobile Tsunami can benefit consumers, advertisers and technologists.

- Mitch Weckop, CEO at Skyline Tech

Save $200
by registering before Mar. 13th
Questions? Call 888.409.4418

Pre-Summit Workshops

Tuesday, April 7, 2015

Please note: These workshops are an additional fee and must be signed up for separately from the general summit. You must choose your workshop prior to the start of the event.

9:30am
Workshop Registration and Breakfast for Workshop Attendees
10:00am - Workshop A
Marketers: Using Mobile to Successfully Increase the Customer Experience
Art Director
Fetch
Creative Director
Fetch
10:00am - Workshop B
Marketers: One Shot One Opportunity- Understanding That Brands Only Have The First Touch To Make The Impression
11:30am
Lunch for Workshop Attendees
12:30am - Workshop A
Management: How Mobile Changes Organizational Design
12:30pm - Workshop B
Educators: Mobile Task Challenges in Higher Education
Bob Johnson Consulting
2:00pm
Workshops Adjourn





General Summit

Wednesday, April 8, 2015
8:00am
Registration and Breakfast for Summit Attendees
8:45am
Welcome and Introduction by Summit Chair
9:00am
Opening Keynote: Why Mobile is Imperative to Staying Competitive
VP Mobile, Corporate and Business Development
Facebook
Track A: The Mobile Innovation Cycle
9:45am
As mobile usage continues to grow, KBB.com's focus on effectively utilizing located-based signals continues to be critical when both targeting and messaging in-market shoppers. From traffic acquisition to brand engagement objectives, location-based tactics increase performance and effectively adapt optimization strategies across programs. In the last few years where online trends are more impacted by mobile usage, it has been critical to understand, discover and ultimately apply location-based signals.
Digital Marketing Manager
Kelley Blue Book
Track B: Mobile Creative
9:45am
Engaging your Customers – Maximizing Results
Sr. Manager, Digital Marketing
Qualcomm
Track A: The Mobile Innovation Cycle
10:20am
Wearables
Track B: Mobile Creative
10:20am
In a world of handheld smartphones, consumers have come to expect more than just a printable coupon or a frequency punch card for retail loyalty programs. They demand a loyalty program that is convenient, easily accessible, and relevant. While marketers struggle to choose from a sea of options, emerging technology, and complex approaches, it is easy to lose sight of what’s important. Join this session and learn best practices, pitfalls, and helpful insights into launching and running a successful loyalty rewards program in the digital age.
CMO
Robeks
10:50am
Morning Networking Break
Track A: The Mobile Innovation Cycle
11:05am
Innovation & Internet of Things Experience
Track B: Mobile Creative
11:05am
A Deep Look at Mobile Attribution: How to Delineate Mobile Performance and Make the Case for Mobile Investment
Marketing Director
Ping Mobile
Track A: The Mobile Innovation Cycle
11:40am
Payments, Loyalty and Rewards to Maximize Engagement
Manager, Mobile & Tablet Apps Team
InterContinental Hotels Group
Track A: The Mobile Innovation Cycle
11:40am
In-Store Experiences Come Alive in Digital
VP User Experience Design, Mobile Design and Innovations
JP Morgan Chase
Track A: The Mobile Innovation Cycle
12:15pm
Nailing App Acquisition, Retention and Conversion
StubHub
Track B: Mobile Creative
12:15pm
How do you drive commercial success?
Sr. Marketing Manager, App Store Channel
Intuit
Relationship Manager, App Stores Channel Team Intuit
Intuit
12:45pm
Lunch
1:45pm
The Transition Of Mobile From The Third To The First Screen And How This Shift Has Changed The Marketers' Playbook.
Senior Researcher
ALTIMETER GROUP
2:20pm
New Business Solutions Driven By Mobile Technology
2:50pm
Afternoon Networking Break
3:05pm
Topic TBD
Mobile Strategy Lead
Morgan Stanley
3:40pm
Transforming Digital Healthcare
VP, Group Director, Mobile Innovation
Digitas Health
4:05pm
Networking Reception (Appetizers and Cocktails)





General Summit

Thursday, April 9, 2015
8:00am
Registration and Breakfast for Summit Attendees
8:45am
Welcome and Introduction by Summit Chair
9:00am
Keynote: Interacting In A Networked Society
9:45am
Shopping, for the Mobile Consumer
Product Manager, Mobile Ads
Google
10:30am
Morning Networking Break
10:45am
Panel: Examining The Consumer and What It Means For Marketers, Retailers and Content Publishers
Panelists:
Director of Interactive Design
Macys.com
Mobile Marketing Lead, Old Navy
Old Navy
Track A: Cross- Screen Experience
11:45am
The emphasis, “creating an excellent user experience is critical”. Mobile is not just commerce. Online, in-store, and mobile experiences present different challenges, and developing successful customer experience and engagement requires an in-depth understanding of how consumers interact with brands, their mobile devices, and environments. As tablets and smartphones become more powerful to a brand's growth and profitability, research shows us the complex nature of the growing mobile ecosystem and the imperative to develop effective cross-screen experiences. This session will offer insight about that imperative, as well as considerations for managing the mobile enterprise, mobile media, and media without boundaries.

Case Study Overview :

  • Design for global usage
  • Create an experience that is portable
  • Raise the bar for innovation and sustainability
  • Ensure landing experience works with multiple technologies
  • Leverage existing digital platform
  • Use deep dive analytics to monitor the program post-launch
  • Ideate future enhancements
  • Digital/Mobile Commerce & Marketing
    The North Face
    Track B: Engagement and Content
    11:45am
    Mobile Excellence Team
    CEO
    Dishcrawl
    12:15pm
    Lunch
    Track A: Cross- Screen Experience
    1:15pm
    Mobile Apps
    Track B: Engagement and Content
    1:15pm
    eCommerce and Mobile / Social Media
    Head of Digital Marketing, eCommerce and Mobile / Social Media
    Deutsche Bank
    Track A: The Mobile Innovation Cycle
    1:50pm
    Tablets
    Senior Media/Consumer Communications Manager
    American Licorice Company
    Track B: Engagement and Content
    1:50pm
    Big, Mobile Social
    Track A: Cross- Screen Experience
    2:25pm
    The Importance of Continuity and ‘Handoff’
    Chief Product Officer
    LivingSocial
    Track B: Engagement and Content
    2:25pm
    Case Study: Leading your Customers Down the Mobile Path to Purchase
    Director of Marketing
    Levi Strauss & Co
    2:55pm
    Afternoon Networking Break
    3:05pm
    How-To: A Mobile Marketing Campaign
    Senior Manager of Mobile Marketing
    Trulia
    3:35pm
    As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like mobile analytics but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
    GM (Product Management) Social Media Analytics
    Dell
    4:05pm
    Closing Keynote: What New Types Of Mobile Media Are Being Created By The Major Players In The Marketplace?
    4:35pm
    Summit Adjourns


    Save $200
    by registering before Mar. 13th
    Questions? Call 888.409.4418

    Commercial Pricing

    Summit Only

    $ 1,795

    Register before Mar. 13th
    ( Save $200 )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Silver Package

    $ 2,290

    Register before Mar. 13th
    ( Save $200 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Gold PackageBEST VALUE

    $ 2,685

    Register before Mar. 13th
    ( Save $200 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    2 Workshops

    $ 890


    ( Save $100 )
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

    1 Workshop

    $ 495


     
    • 1 Workshop
    • No Summit Access
    • Continental breakfasts
    Register

    Non-Profit Pricing

    Summit Only

    $ 1,595

    Register before Mar. 13th
    ( Save $200 )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Silver Package

    $ 2,090

    Register before Mar. 13th
    ( Save $200 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Gold PackageBEST VALUE

    $ 2,485

    Register before Mar. 13th
    ( Save $200 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    2 Workshops

    $ 890


    ( Save $100 )
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

    1 Workshop

    $ 495


     
    • 1 Workshop
    • No Summit Access
    • Continental breakfasts
    Register


    Cancellation and Quality Assurance: The Global Strategic Management Institute strives to provide you with the most productive and effective educational experience possible.If after completing the course you feel there is some way we can improve, please provide us in writing with your comments on the evaluation for provided up on arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: VP of Educational Services, 1501 India St. Suite 103-60, San Diego , CA 92101 . We will evaluate individual complaints in a context of collective comments from the event. As speakers are confirmed months before the event, some speaker changes or topic changes may occur in the program. Global Strategic Management Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.
    Cancellations received up to 4 weeks (28 days) before the conference are refundable in full. After that, cancellations are subject to the entire conference fee, minus a $300 service fee. The remainder of your credit may apply toward a future conference. Please note that if you do not cancel and do not attend, you are still responsible for payment. Substitutions may be made at any time.

    Save $200
    by registering before Mar. 13th
    Questions? Call 888.409.4418

    Venue

    Marines’ Memorial Club & Hotel

    The Marines’ Memorial Club & Hotel is a classic San Francisco hotel dedicated as a “living memorial” to the U.S. Marines. It’s at the heart of the city in Union Square with 138 guestrooms and 13 luxury suites. Guests of the hotel can enjoy the Leatherneck Steakhouse and Lounge on the top floor with beautiful views of the city and complimentary happy hour from 4 - 6pm.

    Discount Room Rates:

    A block of rooms have been reserved a discount of $219/night. Reserve your room before March 17, 2015 to obtain the discounted rate. Be sure to refer Global Strategic Management Institute to guarantee the discounted rate.

    To make your reservation, call: 800-562-7463 or 415-673-6672

    Venue Photos:

    Venue Details:


    609 Sutter Street, San Francisco, CA 94102
    800-562-7463 or 415-673-6672

    How to Get to the Venue:

    From San Francisco International Airport:
    By taxi: Approximately $50
    By car: Click here.
    By public transportation: Click here.
    There is no airport shuttle offered by the Marines’ Memorial Club & Hotel.

    If you need further assistance with the directions to the facility, please call .

    Participate

    Get Involved with Mobile Marketing Strategies Summit.

    Sponsor or Partner with Mobile Marketing Strategies Summit

    Want to see your company at Mobile Marketing Strategies Summit? Visit our sponsor page below for more information.

    Sponsor Information


    Speak at the Mobile Marketing Strategies Summit

    Interested in presenting at Mobile Marketing Strategies Summit?

    Submit a proposal


    Promote the Mobile Marketing Strategies Summit

    Are you so excited about an upcoming event that you want to share it with the world? Put a banner on your blog or website with a link to our event webpage and let Mike Nesbit know for your exclusive 5% off discount code.

    Summit Banners