Mobile devices are the ultimate necessity to consumers around the world. Mobile investment is critical for brands seeking to devlop personal and engaging relationships with consumers.

The Mobile Marketing Strategies Summit (MMSS) showcases innovative mobile marketers discussing progressive topics - targeted advertising, interactive billboards, emerging voice technologies - all focused on harnessing the power of mobile as a marketing and engagement tool.


CONFERENCE THEMES INCLUDE:

  • The Mobile Innovation Cycle
  • Mobile Creative
  • Cross Screen Experience
  • Engagement and Content

Who Should Attend

This summit is designed for the emerging group of professionals with marketing, e-commerce, multichannel, product development and technology backgrounds and that are leading their organizations’ mobile efforts.

I am walking away equipped with best practices, new ideas, and a bigger network of passionate mobile marketers.

- Sheila Collins, Senior Manager of Digital Commerce at American Express


Questions? Call 888.409.4418

Featured Speakers

Learn and Engage with Industry Leaders:
Shree Dandekar
Jason Woodmansee
Jaimy Szymanski

Jonathan Renteria
Jennifer Bordner
Tracy Lee
Jonathan Kromrey
Christian Galvin
Parag Vaish
Lisa Heirtzler
Morgan Hallmon
Vaughan Smith

See all Speakers

Mobile marketing is a hot and complex topic. This event provided insight into how the Mobile Tsunami can benefit consumers, advertisers and technologists.

- Mitch Weckop, CEO at Skyline Tech


Questions? Call 888.409.4418

Pre-Summit Workshops

Tuesday, June 2, 2015

Please note: These workshops are an additional fee and must be signed up for separately from the general summit. You must choose your workshop prior to the start of the event.

9:30am
Workshop Registration and Breakfast for Workshop Attendees
10:00am - Workshop A
Stop and think about how people's preferred screens have gotten smaller over time: the drive-in movie of the forties became the television of the fifties. The Desktop overtook the television in the nineties, and now people carry their screen with them wherever they go. Mobile, with all of its benefits, is the next step in that evolution. We cannot afford to treat the mobile consumer the same way that we treated our television audiences because we cannot risk missing out on optimizing for the new consumer; for the new, smaller attention span. We no longer have the luxury of a captive audience in half an hour increments. We must adapt in order to succeed. We must evolve. The Fetch creative team has pioneered a process for creating video specifically for the mobile device. Their Creative Director, Frank Lipari, and Art Director, Nigel Evan Dennis, will walk you through their creative process, success stories, and show you how to marry creativity and performance to create meaningful, inspiring video advertisements.
Art Director
Fetch
Creative Director
Fetch
10:00am - Workshop B
Mobile marketing isn't about jamming your desktop website into a smaller screen. Mobile users expect and need a completely different experience - one that complements the rest of your marketing efforts. Learn how to redirect your website redesign plan to a research-based strategy. This workshop will present proven techniques based on successful mobile-first redesigns. Bring your company the benefits of clearer messaging, increased interaction, and a brand experience that goes with your users wherever they are.
Senior User Experience Researcher
Interface Guru
11:30am
Lunch for Workshop Attendees
12:30pm - Workshop A
Management: How Mobile Changes Organizational Design
12:30pm - Afternoon Workshop B
Top task completion is critical to strong marketing impact on your website. In this workshop we'll review the mix of tasks, speed, and design simplicity that will result in higher initial inquiries from potential students and increased conversion throughout the enrollment cycle. We'll put special emphasis on "the need for speed" and the value of avoiding marketing hype and hero images that block quick and easy task completion. Web visitors are incredibly impatient people. Do you make a successful first impression and connect with visitors in 5 seconds or less? Leave this workshop better prepared to do just that.
2:00pm
Workshops Adjourn





General Summit

Wednesday, June 3, 2015
8:00am
Registration and Breakfast for Summit Attendees
8:45am
Welcome and Introduction by Summit Chair
9:00am
Opening Keynote: Why Mobile is Imperative to Staying Competitive
VP Mobile, Corporate and Business Development
Facebook
9:45am
As the adoption of social, mobile, and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships, and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations, keep pace with the explosion of mobile channels, and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like mobile analytics, but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
Sr. Director of Product Management & Strategy, BI & Analytics
Dell
10:20am
Too often, the lifecycle of an app follows a predictable pattern: a burst of publicity and downloads on launch, a short time at the top of the charts, and a long slow slide into obscurity. How do you buck the trend - and make enough money while you’re at the top to justify your investment?

We’ll cover:
•The surprisingly consistent active user curve for apps
•How paid UA supports organic, viral, and publicity-based growth
•How retargeting can offset natural user decay to keep your game in the black
Vice President of Sales, Americas
Fiksu
10:50am
Morning Networking Break
11:05am
We all know that mobile is an important place to be, but how do we justify the marketing spend? More importantly, how do we delineate which mobile channels are performing best? Impressions, clicks, downloads, texts, views, revenue, drop offs, redemptions, social shares—it’s difficult to know where to start. Join us as we take an in-depth look at metrics used to quantify mobile-driven results. We’ll discuss the reliability, benefits, and shortcomings of several attribution models used to judge the success of SMS, mobile-ad, and mobile-app related campaigns. Analytical concepts and optimization techniques will be explained using real reports from campaigns that ran for major retailers including a blockbuster film release, a major casino, and a top-ranking application. This presentation will also include three telling studies focused on mobile’s place in the purchase path, as well as the validity of specific metrics.
Marketing Director
Ping Mobile
11:40am
Mobile marketing has traditionally meant reducing your scope and lowering your standards. But with 4K Ultra HD screens, super-fast connection speeds, and new cognitive computing capabilities, the future of marketing on mobile will require stepping up your capabilities. What does it mean for marketers when your mobile device has a better screen than your TV, a faster connection than your home broadband, and more power than your PC?
Sr. Manager, Digital Marketing
Qualcomm
12:15pm
Discussion on what is next…
-Internet of Things
-Wearables
Moderator:
Sr. Manager, Digital Marketing
Qualcomm
Panelists:
Marketing Director
Ping Mobile
Sr. Director of Product Management & Strategy, BI & Analytics
Dell
12:45pm
Lunch
1:45pm
As mobile usage continues to grow, the focus on more relevant advertisement becomes evident as space and opportunity to engage users are more competitive than any other platform. As a result, online monetization models will emphasize location-based signals increasingly in both targeting and messaging strategies. As a Marketer, it will be critical to understand location-based signals and how best to utilize them across online paid tactics.
Digital Marketing Manager
Kelley Blue Book
2:20pm
Learn from Intuit’s Mobile Go-to-Market Team about how Mobile Audio and Mobile Video have been leveraged in successful marketing campaigns for AAA mobile brands like Mint and Turbo Tax. Starting with Mobile Video ads in Facebook and Twitter, we’ll share how customers are more engaged than ever and reveal insights and solutions. Then with new venues for Mobile Audio, we’ll share our approach and how we’ve captured more discoverability for our products and brand.
Sr. Marketing Manager, App Store Channel
Intuit
Relationship Manager, App Stores Channel Team Intuit
Intuit
2:50pm
Afternoon Networking Break
3:05pm
Building a “healthy” brand isn’t just about connecting with your customers' fitbits and Apple Watches. It means understanding the context of how your customers experience health. Understanding the journey they will have based on the condition(s) they, or their loved ones are diagnosed with, and seeing how that experience will change the way they engage with the increasingly connected world around them. Join us as we take a look at the data and market insights that can help you better understand the role that mobile plays in your customer’s health, and how your brand can benefit from having a role in that experience.
VP, Group Director, Mobile Innovation
Digitas Health
3:40pm
Coming soon...

TBD

4:05pm
Networking Reception (Appetizers and Cocktails)





General Summit

Thursday, June 4, 2015
8:00am
Registration and Breakfast for Summit Attendees
8:45am
Welcome and Introduction by Summit Chair
9:00am
Customers are becoming increasingly mobile, and as a result, the customer journey is in need of an overhaul. In this presentation, join Mobile and Digital CX Analyst, Jaimy Szymanski, as she expands on her latest research report, "The Inevitability of a Mobile-Only Customer Experience." She'll discuss how organizations can approach mobile design strategy through the lens of the evolving connected customer.

You'll learn:
•Why mobile is no longer the "second screen"
•Why a unified mobile strategy is still largely elusive for most companies
•How leading companies like Zappos, Citi, Old Navy, Intuit, MasterCard, Orbitz, Yamaha, and Starwood Hotels & Resorts are investing in mobile-first strategies and experience design

Mobile and Digital Customer Experience Analyst
9:45am
With the proliferation of mobile devices and mobile-centric lifestyles, existing methods of measuring consumer behavior now struggle to provide the necessary insight. Marketers have an empirical source of consumer insight and market intelligence via the data within a mobile network. We will look at how to use big data for gaining insight into customer behavior, actions and preferences, and how to use this data to create monetizable value.
Product Manager, Mobile Ads
Google
10:30am
Morning Networking Break
10:45am
Panel: Examining The Consumer and What It Means For Marketers, Retailers and Content Publishers
Panelists:
Mobile Marketing Lead, Old Navy
Old Navy
11:45am
This session will show specific case studies on how to acquire high quality users through low cost acquisition tactics, retain those users through creative scenarios of personalization and to convert those users into paying customers through conversion driving tactics. Parag Vaish will share case studies from NBC News, StubHub, and from the public to illustrate the biggest pain points on the minds of app developers today.
StubHub
12:15pm
Lunch
1:15pm
In a world of handheld smartphones, consumers have come to expect more than just a printable coupon or a frequency punch card for retail loyalty programs. They demand a loyalty program that is convenient, easily accessible, and relevant. While marketers struggle to choose from a sea of options, emerging technology, and complex approaches, it is easy to lose sight of what’s important. Join this session and learn best practices, pitfalls, and helpful insights into launching and running a successful loyalty rewards program in the digital age.
1:50pm
App Store Optimization is the new way of SEO. Aykut willl explain how an organization can grow their app presence and excel from day one to the top of the charts, while utilizing any size marketing budget. Aykut will share his expertise in the area and provide real life case studies as examples.
Founder
Mobile Action
2:25pm
Big Social Mobile shows how big data, social media, and mobile technology can be used differently. Integrated into each other and into the enterprise itself, these digital initiatives can deliver tangible value, drive the achievement of strategic objectives and even create competitive advantage. David Giannetto shows how today's most successful companies think differently about these initiatives and go against many of the common trends, dispelling the common beliefs that divide traditional organizational efforts from these new digital efforts, traditional enterprise data from big data, and today's new social consumer from enterprise functions. The result is a socially aware, information-empowered organization designed to reinforce rather than diffuse its connection to consumers, provide a consistent experience across all channels and influence consumer behavior to its best advantage. Giannetto uses case studies and personal experience to demonstrate how to create a Big Social Mobile enterprise that operates, communicates, and interacts seamlessly across both the physical and digital landscape today's consumers inhabit.
2:55pm
Afternoon Networking Break
3:05pm
Mobile Excellence Team
CEO
Dishcrawl
3:35pm
eCommerce and Mobile / Social Media
Head of Digital Marketing, eCommerce and Mobile / Social Media
Deutsche Bank
4:05pm
coming soon...
Senior Manager of Mobile Marketing
Trulia
4:35pm
Summit Adjourns



Questions? Call 888.409.4418

Commercial Pricing

Summit Only

$ $1,995



  • No Workshops
  • Full Summit Access
  • Continental breakfasts
  • Snacks and Beverages
  • Lunches
  • Networking Reception
Register

Silver Package

$ $2,490



  • 1 Workshop
  • Full Summit Access
  • Continental breakfasts
  • Snacks and Beverages
  • Lunches
  • Networking Reception
Register

Gold PackageBEST VALUE

$ $2,885

( Save $100 )
  • 2 Workshops
  • Full Summit Access
  • Continental breakfasts
  • Snacks and Beverages
  • Lunches
  • Networking Reception
Register

2 Workshops

$ $890


( Save $100 )
  • 2 Workshops
  • No Summit Access
  • Continental breakfasts
  • Lunch
Register

1 Workshop

$ $495


 
  • 1 Workshop
  • No Summit Access
  • Continental breakfasts
Register

Non-Profit Pricing

Summit Only

$ $1,795



  • No Workshops
  • Full Summit Access
  • Continental breakfasts
  • Snacks and Beverages
  • Lunches
  • Networking Reception
Register

Silver Package

$ $2,290



  • 1 Workshop
  • Full Summit Access
  • Continental breakfasts
  • Snacks and Beverages
  • Lunches
  • Networking Reception
Register

Gold PackageBEST VALUE

$ $2,685

( Save $100 )
  • 2 Workshops
  • Full Summit Access
  • Continental breakfasts
  • Snacks and Beverages
  • Lunches
  • Networking Reception
Register

2 Workshops

$ $890


( Save $100 )
  • 2 Workshops
  • No Summit Access
  • Continental breakfasts
  • Lunch
Register

1 Workshop

$ $495


 
  • 1 Workshop
  • No Summit Access
  • Continental breakfasts
Register


Cancellation and Quality Assurance: The Global Strategic Management Institute strives to provide you with the most productive and effective educational experience possible.If after completing the course you feel there is some way we can improve, please provide us in writing with your comments on the evaluation for provided up on arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: VP of Educational Services, 1501 India St. Suite 103-60, San Diego , CA 92101 . We will evaluate individual complaints in a context of collective comments from the event. As speakers are confirmed months before the event, some speaker changes or topic changes may occur in the program. Global Strategic Management Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.
Cancellations received up to 4 weeks (28 days) before the conference are refundable in full. After that, cancellations are subject to the entire conference fee, minus a $300 service fee. The remainder of your credit may apply toward a future conference. Please note that if you do not cancel and do not attend, you are still responsible for payment. Substitutions may be made at any time.


Questions? Call 888.409.4418

Venue

Marines’ Memorial Club & Hotel

The Marines’ Memorial Club & Hotel is a classic San Francisco hotel dedicated as a “living memorial” to the U.S. Marines. It’s at the heart of the city in Union Square with 138 guestrooms and 13 luxury suites. Guests of the hotel can enjoy the Leatherneck Steakhouse and Lounge on the top floor with beautiful views of the city and complimentary happy hour from 4 - 6pm.

Discount Room Rates:

A block of rooms have been reserved a discount of $219/night. Reserve your room before March 17, 2015 to obtain the discounted rate. Be sure to refer Global Strategic Management Institute to guarantee the discounted rate.

To make your reservation, call: 800-562-7463 or 415-673-6672

Venue Photos:

Venue Details:


609 Sutter Street, San Francisco, CA 94102
800-562-7463 or 415-673-6672

How to Get to the Venue:

From San Francisco International Airport:
By taxi: Approximately $50
By car: Click here.
By public transportation: Click here.
There is no airport shuttle offered by the Marines’ Memorial Club & Hotel.

If you need further assistance with the directions to the facility, please call .

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