Pre-Summit Workshops

Day One: Tuesday 02, June 2015

Please note: These workshops are an additional fee and must be signed up for separately from the general summit. You must choose your workshop prior to the start of the event.

9:30am-

Workshop Registration and Breakfast for Workshop Attendees

Advancing technology changes the way that businesses reach out to their customers. Mobile has given businesses a plethora of new ways to engage their target audience and one of the most compelling is video. Few mediums offer as great a touch point or branding opportunity as video and nothing compares in terms of customer response. Learn to use video to your advantage to increase customer engagement, response, and experience.
Creative Director
Fetch

11:30am-

Lunch for Workshop Attendees

2:00pm-

Workshop Day Ends






General Summit

Day Two: Wednesday 03, June 2015

8:00am-

Registration and Breakfast for Summit Attendees

8:45am-

Welcome and Introduction by Summit Chair

Creative Director
Fetch

9:00am-Opening Keynote:

Findability: Get App Store Optimization Right from the Beginning

Adobe
Senior Manager, Global Search Marketing
Adobe

9:45am-

Analytics: Tracking Mobile Consumption

Sr. Director of Product Management & Strategy, BI & Analytics
Dell

Reaching your ideal mobile customers can be both costly and complex. But armed with the right data, access to a wide range of channels, and the means to continuously optimize in real time, it’s now more possible than ever for marketers to target precise audiences across the entire mobile ecosystem.
We’ll cover:

  • The unparalleled benefits of behavioral data and contextual targeting
  • How data born from apps informs the entire mobile landscape
  • How to reach consumers in and out of the home
  • Building lookalike audiences and targeting at scale
Vice President of Sales, Americas
Fiksu

10:50am-

Morning Networking Break

11:05pm-

A Deep Look at Mobile Attribution: How to Delineate Mobile Performance and Make the Case for Mobile Investment

Marketing Director
Ping Mobile

11:40am-

The Future of Mobile

Panelists:
Director of Mobile
Rubicon Project, Chair

12:10pm-

Future Trends Panel: Panel Future Trends in Mobile Marketing:

Panelists:
Sr. Director of Product Management & Strategy, BI & Analytics
Dell
Marketing Director
Ping Mobile

12:45pm-

Lunch

1:45pm-

Location Targeted Advertising

Digital Marketing Manager
Kelley Blue Book

2:20pm-• How engaging creative drives impact • How brands can leverage insights from the gaming industry • Using data to optimize the publisher mix and audience for results

Best Practices in Mobile Marketing

VP Sales & Analytics
Startapp

3:05pm-

Using Mobile to Build “Healthy” Brands

VP, Group Director, Mobile Innovation
Digitas Health

3:35pm-

Session TBA

4:10pm-

Networking Reception (Appetizers and Cocktails)






General Summit

Day Three: Thursday 04, June 2015

8:00am-

Registration for General Summit Attendees and Continental Breakfast

8:45am-

Welcome and Introduction by Summit Chair

9:00am-

From Mobile-First to Mobile-Only: How to Evolve Mobile Experience to Reach Connected Customers.

Mobile and Digital Customer Experience Analyst

9:45am-

The Convergence of Storytelling & Experience Design

CEO & Co-Founder
Traction

10:30am-

Morning Networking Break

10:45am-

Panel: Examining the Consumer and What it Means For Marketers, Retailers and Content Publishers

Mobile Marketing Lead, Old Navy
Old Navy

11:45am-

Nailing App Acquisition, Retention and Conversion

12:15pm-

Lunch

1:15pm-

How Do You Drive Commercial Success

Sr. Marketing Manager, App Store Channel
Intuit
Senior Manager, Acquisition
Intuit

1:50pm-

How to Make App Zero to Hero - Organically

Founder
Mobile Action

2:25pm-

Big, Mobile Social

2:55pm-

Afternoon Networking Break

3:05pm-

Mobile Excellence Team

CEO
Dishcrawl

3:35pm-

Get app store optimization right from the beginning

Adobe
Senior Manager, Global Search Marketing
Adobe

4:05pm-

How To: A Mobile Marketing Campaign

4:35pm-

Summit Adjourns