For Their Eyes Only: How Mobile Data Uncovers Precise Audiences
Reaching your ideal mobile customers can be both costly and complex. But armed with the right data, access to a wide range of channels, and the means to continuously optimize in real time, it’s now more possible than ever for marketers to target precise audiences across the entire mobile ecosystem.
- The unparalleled benefits of behavioral data and contextual targeting
- How data born from apps informs the entire mobile landscape
- How to reach consumers in and out of the home
- Building lookalike audiences and targeting at scale