For Their Eyes Only: How Mobile Data Uncovers Precise Audiences

Reaching your ideal mobile customers can be both costly and complex. But armed with the right data, access to a wide range of channels, and the means to continuously optimize in real time, it’s now more possible than ever for marketers to target precise audiences across the entire mobile ecosystem.
We’ll cover:

  • The unparalleled benefits of behavioral data and contextual targeting
  • How data born from apps informs the entire mobile landscape
  • How to reach consumers in and out of the home
  • Building lookalike audiences and targeting at scale

Presented By:

Vice President of Sales, Americas