Adam Kleinberg

CEO & Co-Founder


Adam is the CEO of Traction, an agency in San Francisco that believes everything is interactive. MediaPost named Adam an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year. In 2013, Traction, the award-winning agency he co-founded and runs nabbed Silver for Ad Age Small Agency of the Year on the West Coast, was a finalist for iMedia's Small Agency of the Year, and won Interactive Agency of the Year from BtoB Magazine (for the second time). 

They followed that up in 2014 by being named iMedia's Independent Agency of the Year. Adam is a prominent voice in the advertising industry. He is a regular columnist for Ad Age and has also been published in Forbes, Mashable, Digiday and Entrepreneur and a speaker at dozens of events like SXSW, Ad Age Digital, ad:tech and iMedia Summits. Traction calls itself an interactive agency, but they believe everything is interactive. They are part advertising agency, part digital agency, part innovation consultancy. Traction is exceptionally good at aligning psychology and technology to create ideas that solve business problems. The agency has had the good fortune to provide innovative marketing solutions to some of the world’s greatest brands including Adobe,, Bank of America, CamelBak, Clos du Bois, Intel, Healthy Pet, Lenovo,, Shutterfly, Virgin Mobile and