Frank Lipari oversees creative strategy and direction for Fetch North America, where he has worked with some of mobile’s largest brands, including Hotels.com, Supercell, Expedia, and Taco Bell. Frank’s work is constantly challenging the status quo, expanding preconceived limitations of creative’s role in the mobile marketing landscape. For many brands, mobile creative has become an afterthought. Frank has made it his mission to change that. He’s a firm believer that creative direction plays a critical factor in advertising, regardless of the medium, and his passion and commitment to quality art direction has proven to consistently deliver a higher ROI for Fetch’s clients. Involved in an extensive range of creativity for over 11 years, Frank was previously a producer, songwriter and musician for Elton John’s prestigious Rocket Music, and directed marketing at Novedge, where he spearheaded their most successful social-media campaigns to date. Frank holds a B.S. from San Francisco State University in Marketing.