Shuli Lowy

Marketing Director

Ping Mobile

As an early pioneer in the mobile marketing community, Shuli Lowy has had a forefront seat witnessing the impact of mobile growth. Lowy currently serves as the Mobile Marketing Director of Ping Mobile where she works with senior executives of Fortune 500 companies to launch hundreds of mobile marketing campaigns. She has become known for her pragmatic approach to value based mobile innovation and her data junkie fascination with targeting strategies, attribution models, and optimization techniques. Shuli is also an active educational leader within the mobile marketing community. She collaborated with Microsoft, Constant Contacts, and Untether TV to host educational events for marketers in several countries. She has authored several widely circulated articles and has been quoted as industry expert in an additional 50 articles published by the Mobile Marketer, the Luxury Daily, the Mobile Commerce Daily and the Mobile Marketing Association Smartbrief. Her expertise has been featured in Mobile Marketers Classic Guide to Mobile Advertising, Mobile Outlook Guide, and Classic Guide to Mobile Commerce. Ms Lowy is also a strong advocated of women in the tech sector. Lowy was instrumental in organizing the first Women in Mobile Summit and was a featured speaker at NYU’s Stern Women in Business Summit. She was recently awarded a spot in the prestigious Mobile Women to Watch in 2014 list and currently serves as a Co-head of the Women in Wireless New York chapter (which has over 1,200 members.)